The challenge

Almaviva, one of the most recognized logistics companies in Colombia, has been a benchmark in the industry for its brand and tradition. In a context of transformation and growing competitiveness, the company began a process of strategic reflection to strengthen its positioning and consolidate its leadership in the sector.

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To achieve this, two major challenges were posed:

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Refine your commercial strategy of defense and attack to maximize opportunities and strengthen your market presence.

Design a comprehensive strategic framework to align the entire organization around its strategic objectives and ensure their effective execution.

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The services

1. Strategy - Definition of defense and attack model:

A differentiated commercial approach was structured that allowed Almaviva to consolidate its leadership in key sectors and strategically expand into new business opportunities.

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2. Strategic planning - Creation of a strategic theoretical framework:

A clear and coherent structure was designed to align the entire organization around its strategic objectives, ensuring a shared vision and an effective execution approach.

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3. Team building - Organizational commitment and alignment:

Work sessions were implemented to connect the management and operational teams with the commercial strategy, ensuring that each area understood its role within the growth plan and strengthened its capacity for execution.

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The impact

Greater clarity in commercial strategy: A structured defense and attack model was defined, optimizing commercial decision-making and maximizing Almaviva's competitiveness.

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Organization aligned with strategic objectives: Thanks to the development of the strategic framework, the entire company has a unified vision and a clear roadmap for the execution of its growth plans.

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Strengthening organizational commitment: Team articulation allowed each level of the organization to understand its role within the strategy, fostering effective execution and a sense of belonging.