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1. The challenge

The cement industry company was in a process of growth and strategic positioning in Colombia, with the objective of acquiring new market shares and consolidating its leadership in the industry. To achieve this, the company needed to align its management team and articulate its nationwide wholesaler network under an ambitious growth strategy. The key to the challenge was to integrate all the players in the same purpose, ensuring the effective and sustainable execution of the expansion plan.

2. The services

Strategic planning: We facilitated working sessions with the management team to define the main business challenges and design concrete action plans to accelerate the company's growth.

Articulation of the wholesaler network: We designed and implemented a strategic alignment model that allowed us to integrate the entire wholesaler network at the national level, ensuring that they shared the organization's growth vision and had the tools for its execution.

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3. The Impact

Clear and structured strategy: A solid strategic plan was established with defined objectives and a growth roadmap for the organization.

Wholesalers aligned with the organization's vision: We were able to integrate the distributor network into a unified strategy, strengthening their commitment and participation in the company's growth.

Accelerated growth: The implementation of a structured and collaborative approach allowed for a more agile and effective execution of the strategy, ensuring greater competitiveness in the market.

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