The challenge

Colgas undertook a deep reflection on the implications of its purpose: to empower entrepreneurship. The organization sought not only to reaffirm its commitment to this vision, but also to translate it into concrete actions that would have an impact on its customers and strategic allies.

To achieve this, it was essential to thoroughly understand the needs of its different audiences, especially street vendors and allies, in order to structure programs that would make their purpose tangible and ensure consistency in their execution.

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The services

1. DataLAB - Applied research and customer analytics:

We developed an in-depth analysis process around each of your business verticals, with a particular focus on street vendors and allies, to understand their challenges, motivations and expectations. Through a data-driven approach, we were able to identify key behavioral patterns and needs.

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2. Strategy - Design of initiatives aligned with the purpose:

We developed an in-depth analysis process around each of your business verticals, with a particular focus on street vendors and allies, to understand their challenges, motivations and expectations. Through a data-driven approach, we were able to identify key behavioral patterns and needs.

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The impact

🚀 Greater clarity and coherence in the strategy: Colgas was able to translate its purpose into concrete actions, ensuring that its impact was tangible for its customers and allies.

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Programs aligned with market needs: The research made it possible to structure initiatives tailored to the needs of street vendors and allies, strengthening their relationship with the organization and their capacity for growth.

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Informed decision making: Thanks to applied analytics, Colgas now has a deeper understanding of its key audiences, allowing it to develop business strategies with greater precision and alignment with its purpose.