The challenge

Consorcio Express has been a pioneer in transportation in Colombia and Latin America. With more than 6,000 employees, the company was undergoing a process of organizational transformation and decided to address a fundamental question:

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🔹 What does it mean to be a happy company?

‍🔹What kind of organizational projects can generate corporate happiness and strengthen internal culture?

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The organization understood that the well-being of its employees was directly related to their success and productivity, so it sought a data-driven strategy to design initiatives that would drive a more positive work environment aligned with its vision.

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The services

DataLAB - Information gathering and organizational analysis:

A data collection process was designed through organizational climate surveys, combining different theoretical frameworks and establishing metrics tailored to the organization.

2. Culture and talent - Data-driven corporate design:

We developed an in-depth analysis process around each of your business verticals, with a particular focus on street vendors and allies, to understand their challenges, motivations and expectations. Through a data-driven approach, we were able to identify key behavioral patterns and needs.

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The impact

🚀 Greater clarity and coherence in the strategy: Colgas was able to translate its purpose into concrete actions, ensuring that its impact was tangible for its customers and allies.

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Programs aligned with market needs: The research made it possible to structure initiatives tailored to the needs of street vendors and allies, strengthening their relationship with the organization and their capacity for growth.

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Informed decision making: Thanks to applied analytics, Colgas now has a deeper understanding of its key audiences, allowing it to develop business strategies with greater precision and alignment with its purpose.